Joining hands – report of the media partnership initiative of GSF in India

Date: 22nd September 2013

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The GSF progamme in India is working over five years in select districts in the States of Assam, Bihar and Jharkhand. The GSF programme strategy is to support and strengthen the national sanitation programme – the Nirmal Bharat Abhiyan (NBA) – and its goal of achieving Open Defecation Free (ODF) status for all Gram Panchayats by 2022.

The programme focuses on a range of community led interventions that support awareness creation, demand generation and capacity building efforts; identify and implement innovative technological and financing solutions that are locally consistent; and engage with aspects of behaviour change and sustainability. A part of the strategy focuses on opportunities for learning and partnerships with NGOs, academic and research institutions, the media and the private sector.

Linked to the media, the GSF India programme organized a media workshop in Guwahati, the capital of the North East Indian State of Assam, in early September. The workshop aimed at bringing senior journalists writing on sanitation, health and hygiene on a common platform to ensure concerted action on this critical issue, understand the challenges in reportage, and create “Sanitation Champions” in the media. The workshops also tried to encourage and sensitise journalists to develop more insightful stories on the vital issue of sanitation and hygiene.

To read the report from the workshop, please see the link above.

Photos from the event

The panel at the media partnership launch. (L to R) Anand Shekhar, Team Leader GSF, H.K. Borah, Secretary, PHED, Bhupesh Joshi, Communicators India, Dr Indira Khurana, sanitation expert Journalists share their views at the media workshop at Guwahati

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